by: Chris Swope
1.) The Basics
If you're new to marketing online, or are just starting an internet home business, let's start at the beginning and start with a definition on what a keyword is. A keyword is a word or group of words that most closely relates to what you're writing about on a blog, a website, or any other type of online media.
If a reader is searching for an article about internet home business, what ever they are reading should have the actual words "internet home business" throughout the piece. It's a way for the reader know without a question of doubt that they are reading the correct piece.
Think about it, if you were looking for an article about the New York Yankees, but the piece you were reading did not use the words New York Yankees anywhere, how would you ever know you were reading the right info?
2.) But Who Else Knows About Our Keywords?
The BIG DADDY Search Engine. Not only do we want our page reader to know what what they are reading by noticing the keywords, but we want the search engines to see our keywords too. Why? Because people will never find your website, blog, article, or press release unless they know the actual web address. Most people don't know what web address is before they end up on a page, they end up on a page after doing a search for what they are looking for.
So Google, Yahoo, Bing, and any other search engine has the capability of scanning the web to find what webpages they will return as a choice to the searcher. If you envision the internet as a large spiderweb, connecting millions of computers (the 'world wide web"), then imagine several spiders crawling all over the web checking out each computer on it.
When you want a search engine spider to "find" your computer, your website, article, blog, etc, then you need to have keywords on each piece of content. Here's an example: Sue types in the words internet home business into Google. She is looking for info that I have here in my article. I need to have the words internet home business appear so that Sue will find my content.
3.) How Many, and Where?
Let's start with where first. Definitely in the title, and in the first 2 sentences. Then sprinkle the keyword into the piece as it naturally would occur several more times, about once every other paragraph is good.
In terms of how many, I mean how many words together should make up a keyword. One word is usually too broad and not descriptive enough. For example the word 'business' is to broad. 2 words, 'home business' is a little better, and narrows down the subject more. 3 words, 'internet home business' is BETTER yet. You'll have less competition and it is even more targeted. 4 words, "internet home business ideas" is even MORE targeted.
1-2 keywords are called short-tail keywords, 3-4 are called money-tail, and 5+ words are called long-tail. Stay in the money-tail range and you'll be in the money!
About The Author
To see more info like this and to see a business that is changing lives in one of the most difficult economic times in history, and to learn about "private" coaching and consulting from Chris, please visit http://www.InternetWealthStrategy.com
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